Posted by Manoj Jasra

ClearSaleing announced today the launch of the ClearSaleing Attribution Management Professional (CAMP) Certification Program. ClearSaleing’s CAMP Certification will be available through instructor-led webinars, as well as individualized sessions. See the curriculum below.

1.Interpreting and Using ClearSaleing Data

• Campaigns
• SEO
• Using ClearSaleing Reports

2. Attribution Management

• Attribution Management Basics
• Using Attribution Patterns
• Advanced Attribution Modeling

3. Understanding the Income Statement

• Revenue
• Profit
• Expense

4. Portfolio Management aid and Non-Paid Campaigns

• Cross Media Budget AllocationComments

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About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com